Longshot Bias Beyond Sportsbooks

Longshot bias, long documented in sports betting, also shows up in prediction markets, where unlikely outcomes tend to be priced too high relative to their true probability.
Longshot bias is one of the most durable findings in the study of betting markets. The pattern is simple: outcomes with a low probability of occurring tend to be priced as if they were more likely than they really are. Bettors overpay for long odds, and the house or the counterparty collects the difference over time. The interesting question for anyone who follows prediction markets is whether that same bias survives when the instrument is a contract on a real-world event rather than a point spread.
What Longshot Bias Actually Is
In a market with efficient pricing, the price of a contract should equal the market's best estimate of the probability of the event. A contract trading at 5 cents should resolve to yes about 5 percent of the time. Longshot bias describes the systematic departure from that relationship at the low end of the probability range. Contracts on very unlikely events tend to trade above their true probability, which means buyers of those longshots lose on average and sellers of them profit on average.
The bias is usually explained through a combination of risk preferences and psychology. Many participants are willing to pay a small premium for a large payout, the same way lottery players accept a negative expected value in exchange for a shot at a big score. Others simply overweight vivid, memorable, or heavily discussed outcomes. Whatever the mechanism, the effect has been documented across many betting markets and many decades.
Why Prediction Markets Are Not Immune
Prediction markets are often described as a cleaner alternative to sportsbooks because they aggregate dispersed information and do not run on a traditional house edge. That framing is partly right, but it does not eliminate longshot bias. A prediction market is still a market, and it is still populated by humans with the same tendencies that show up at the sportsbook window.
Several structural features can even amplify the effect. Longshot contracts are often cheap in absolute terms, which makes them feel like low-cost lottery tickets. Attention tends to concentrate on dramatic, low-probability scenarios, and attention drives order flow. Thin liquidity at the extremes of the probability range means a small number of optimistic buyers can move the price away from a fair estimate. And because many prediction market contracts are binary and resolve all at once, the feedback that would correct mispricing can be slow to arrive.
What This Means for Traders
The practical takeaway is not that prediction markets are broken. It is that the same discipline required in any betting market applies here. A price is not a probability just because it is displayed as one. Traders who assume that a market price at the extremes is automatically well calibrated may be handing an edge to the other side of the trade.
For anyone building a model or a systematic approach, the low-probability tail deserves separate scrutiny. Typical situations include contracts trading in the single digits where the underlying event is genuinely rare, and markets where liquidity is thin enough that a few orders set the price. In those cases, the historical tendency has been for longshots to be overpriced rather than underpriced, though this is a general pattern and not a guarantee on any individual contract.
The Broader Point
Longshot bias is not a sportsbook quirk. It is a feature of how people price unlikely events, and it travels wherever those events are traded. Prediction markets offer real advantages in information aggregation and transparency, but they do not repeal the behavioral patterns of their participants. Treating them as a separate category immune to the oldest bias in betting is a mistake. The edge, as always, belongs to whoever prices the tail more accurately than the crowd.
FAQ
- It is the tendency for low-probability outcomes to be priced higher than their true probability, so longshots are overbet and tend to lose on average.