Stanley Choi

Stanley Choi is a Hong Kong-based entrepreneur and investor who built his wealth through diverse ventures in real estate, hospitality, leisure, and entertainment. He is the founder, owner, and executive director of Head & Shoulders Financial Group, and also founded YunFeng Capital. Educated in the United States, Choi has been involved in high-profile projects including stakes in the airline industry and international sports clubs. He views poker as a tool for relaxation and believes the game has made him a better businessman by honing his strategic thinking and risk management.

Choi first gained international poker fame in 2012 when he won the $250,000 buy-in Macau High Stakes Challenge Super High Roller, earning a staggering $6,465,574—one of the largest tournament prizes outside the World Series of Poker at the time. The event featured top players like Phil Ivey, Sam Trickett, and John Juanda. This result remains his career-best cash and established his reputation as a fearless competitor who thrives in high-pressure situations.

Choi has remained a fixture on the Triton Poker Series, frequently competing in major events across Asia and Europe. Notable recent results include:

• 2026 Triton Jeju: Finished 21st in the $25,000 No-Limit Hold'em Jupiter Event (Event #2) for $63,000.
• 2024 Triton Maestral Resort & Casino: 18th in the $125,000 Triton Main Event (Event #9) for $256,000; 25th in the $30,000 8-Handed Event (Event #3) for $46,200.
• 2024 Triton Jeju: 34th in the $25,000 GG Million$ Live (Event #6) for $49,000.

He also participated in the 2019 Triton Million, the world's largest buy-in tournament, and was featured on Poker After Dark's "Dead Money" week in 2018.

Choi is a regular in high-stakes cash games, both live and televised. He has appeared on popular shows like High Stakes Poker and Hustler Casino Live. According to tracked results, his net profit from 19 appearances on Hustler Casino Live (from June 2022 to November 2024) is $377,610, with a biggest win of $295,600 (on stream #399, March 2023). He has also suffered losses in some sessions, reflecting the volatility of high-stakes play.

Choi is recognized for a fearless, high-variance approach that mirrors his background in high-stakes business and investment. Known as a “tough” and unpredictable opponent, he is not afraid to engage in massive, high-pressure pots against the most legendary names in poker, such as Phil Ivey and John Juanda. His game is defined by a blend of disciplined calculation and bold aggression, which has served him well in super-high-roller environments where large chip swings are the norm. He has stated that poker brings him relaxation and fun, and he uses it to balance his business life.

Through his business acquisitions and high-profile tournament appearances, Choi has helped popularize poker culture in Asia. In 2018, his company, International Entertainment Corporation (IEC), agreed to acquire Rational Live Events Macau Limited, a subsidiary of The Stars Group (parent of PokerStars), further deepening his ties to the poker industry. Choi's involvement in the Macau poker scene and his stake in the PokerStars Macau subsidiary demonstrate his commitment to the region's growth. He is consistently ranked among the most successful players from Hong Kong, sitting 4th on the Hong Kong all-time money list with total live tournament earnings of $8,120,074, and has achieved a global best rank of 43rd on the All Time Money List.

Stanley Choi’s total live tournament earnings exceed $8,120,074, according to The Hendon Mob. This places him 4th on the Hong Kong all-time money list and 218th globally. His best live cash remains the $6,465,574 from the 2012 Macau High Stakes Challenge Super High Roller.